They tripled Dodge's meager market share as soon as the company was able to build enough to satisfy demand, and made Dodge (later, Ram) a serious pickup contender again.įor more, including the sales rebirth caused by the 2009 redesign, see the main Dodge and Ram trucks section. Fortunately for Chrysler Corporation, that was not the end of the story the 1994 Dodge Ram would drop like a bombshell on a stagnant pickup market, with the most power engines, higher-strength bodies, increased towing and hauling, and the first cabin designed around users' needs in some years - all wrapped up in "big rig" styling which was also surprisingly aerodynamic. These were the final D-series Rams, and they may well have been the final Dodge Rams had executives not chosen to revisit past decisions. It seemed as though the line was petering out. The only trucks to sell over 100,000 units being the then-hot Dakotas - selling at nearly double their 2007 rate. Ram vans were down to about 70,000, including the wagons. The Ram 50 was cut back to two series with a single engine.ĭodge sold around 80,000 Rams in 1992, with a large proportion being Cummins-equipped models (sold largely on the strength of the engine) just about 5,000 Ram 50s could be added to that. Ī redesigned 3.9 liter V6 and 5.2 (318) V8 were ready for the 1992 Dodge Ram, along with a new heavy duty manual transmission the Club Cab was no longer available with the diesel, but gained a dual rear wheel option. In 1989, half of Dodge's seven percent market share were diesels. The brand includes light- to medium-duty trucks ranging from 1500-series pickups to 5500 cab and chassis trucks and commercial vans. These created a niche market for Dodge pickups, by then over two decades old and eking by with a tiny market share. Ram Trucks became its own brand in 2010, when Chrysler spun the Ram model series off from the Dodge brand. The end result was a truck with 16,000 pounds of gross cargo capacity. Horsepower was rated at 160 hp 2,500 rpm in 1989, with torque of 400 lb-ft at 1,700 rpm.
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